What have the Nikon camera, the VW Golf, the Fiat Panda, the Fiat Uno, a Ferrari, the Lotus Esprit, Seiko watches and Tecno furniture got in common …? .. Giorgetto Giugiaro. Originally an art student with Industrial design as a secondary subject, Giugiaro was seen by Fiat’s technical director and after a time with Nuccio Bertone’s studio he become a legendary designer in his own right. Functional industrial product designs continue to be produced showing the essential nature of the link between form and function in classic design.