12th  November 2010
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v37
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~ Design & Technology ~  
Designers and Designing
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What have the Nikon camera, the VW Golf, the Fiat Panda, the Fiat Uno, a Ferrari, the Lotus Esprit, Seiko watches and Tecno furniture got in common …? ..  Giorgetto Giugiaro.   Originally an art student with Industrial design as a secondary subject,  Giugiaro was seen by Fiat’s technical director and after a time with Nuccio Bertone’s studio he become a legendary designer in his own right.

Functional industrial product designs continue to be produced showing the essential nature of the link between form and function in classic design.
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